..so why don’t “they” get it?

Not to be an ass, but I just watched the Oscars and cannot go to sleep without commenting on one particular commercial.  (Being a marketer at heart, I never watch for the actual award, sport or desperate hosewife…just the great ads).

 Was it GMC?  The one who now has made a monster SUV that is a hybrid?  And they made a HUGE deal out of it.  This brilliant animation about a tiny, strong, resilient, tenacious (hot, musclie) man pushing a boulder up a mountain.  Oh, it was so hard and it took so long!  But they did it!  They figured out a way to help Americans convince themselves that it is still OK to not change a thing.  Yeah for them.  They gave US consmers and option to continue to guzzle gas, but feel good about it!  Brilliant marketing, if immoral.  It uses 50% less fuel they claim!  Wow!  But 50% less in that monster still HAS TO BE waaaaaayyyy more than necessary.

When are we going to understand that it is about choices.  It is about thinking and being conscious and understanding that this is not all about US and our creature comforts (and our need to drive something that makes our dicks feel bigger than the next guy’s?)

It is about choosing wisely.  Sometimes it will be easy…in fact a lot of the time it will be.  And sometimes it will be hard, inconvenient or uncomfortable and piss us off.  And guess what, Spoiled Guys and Gals, sometimes it means you don’t get the toy you really want.  Sorry.  Grow up.  Do the right thing.  Nobody NEEDS a Hummer! (don’t get me started.)  Yes, if you have to drive, try a REASONABLE hybrid that does not defeat the purpose…or any non-fossil fuel burning alternative auto. 

One is not green because one drives a hybrid…have you noticed that green is to yuppie as “crossover” is to SUV these days?  Marketers and big business are stealing the word green…it is becoming the “thing to be”.  So when you buy that car for the little fancy “H” sticker on your rear bumper, don’t be so smup or self-congratulateory.   We know the posers.  You’re easy to spot.  Those who understand a little more…well…some of us disdain you…some pity you…we shake our heads at you.  You disappoint us.  And you make us sad - and a little angry, because your narcissism aggrigates and hurts us all.

THINK! 

Change your habits, change your life, make better choices.  It is hard sometimes…and it is gratifying always.  Green is  not what you drive.  It is how you live.  It is how you choose.  Wake the f*ck up.

The bees are dying.  It was on 60 Minutes tonight.  Why?  Probably because we don’t know how to do without.  God forbid we shouldn’t hav

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