..so why don’t “they” get it?

Not to be an ass, but I just watched the Oscars and cannot go to sleep without commenting on one particular commercial.  (Being a marketer at heart, I never watch for the actual award, sport or desperate hosewife…just the great ads).

 Was it GMC?  The one who now has made a monster SUV that is a hybrid?  And they made a HUGE deal out of it.  This brilliant animation about a tiny, strong, resilient, tenacious (hot, musclie) man pushing a boulder up a mountain.  Oh, it was so hard and it took so long!  But they did it!  They figured out a way to help Americans convince themselves that it is still OK to not change a thing.  Yeah for them.  They gave US consmers and option to continue to guzzle gas, but feel good about it!  Brilliant marketing, if immoral.  It uses 50% less fuel they claim!  Wow!  But 50% less in that monster still HAS TO BE waaaaaayyyy more than necessary.

When are we going to understand that it is about choices.  It is about thinking and being conscious and understanding that this is not all about US and our creature comforts (and our need to drive something that makes our dicks feel bigger than the next guy’s?)

It is about choosing wisely.  Sometimes it will be easy…in fact a lot of the time it will be.  And sometimes it will be hard, inconvenient or uncomfortable and piss us off.  And guess what, Spoiled Guys and Gals, sometimes it means you don’t get the toy you really want.  Sorry.  Grow up.  Do the right thing.  Nobody NEEDS a Hummer! (don’t get me started.)  Yes, if you have to drive, try a REASONABLE hybrid that does not defeat the purpose…or any non-fossil fuel burning alternative auto. 

One is not green because one drives a hybrid…have you noticed that green is to yuppie as “crossover” is to SUV these days?  Marketers and big business are stealing the word green…it is becoming the “thing to be”.  So when you buy that car for the little fancy “H” sticker on your rear bumper, don’t be so smup or self-congratulateory.   We know the posers.  You’re easy to spot.  Those who understand a little more…well…some of us disdain you…some pity you…we shake our heads at you.  You disappoint us.  And you make us sad - and a little angry, because your narcissism aggrigates and hurts us all.

THINK! 

Change your habits, change your life, make better choices.  It is hard sometimes…and it is gratifying always.  Green is  not what you drive.  It is how you live.  It is how you choose.  Wake the f*ck up.

The bees are dying.  It was on 60 Minutes tonight.  Why?  Probably because we don’t know how to do without.  God forbid we shouldn’t hav

Hey folks…if I have been a bit absent, please forgive.  We’re about to relocate the business, which is very exciting for us.  We’ve added employees, lots of new customers and now need new offices to accomodate operations.  Such a great year!  Thanks for your continued support. (Anybody know where I can get my hands on recycled boxes in Lauderdale?  Like gently used moving boxes.  I REFUSE to buy new ones, preferring to re-use as much as possible.)

Wish us luck!

Congrats are in order for Danielle & Co., one of our many valued customers, who won BEST OF SHOW at the NYIGF in EX*TRACTS for innovative design.  D&C used a container from our greenPots line to create a multi-puprose eco-friendly gift.  The hot design is sleek and modern.  Their luxurious bath and body items come packaged with organic soil, all wrapped with a recycled paper ribbon that is implanted with flower seeds. This is “upcycling” at its best!

We’re very proud to have been selected to partner with D&C on this creative idea.  See this and other great eco-products at www.DanielleandCompany.com

We always say: Who says you can’t have high style and still save the planet?!

you know the rest. 

We’re just back from The Big Apple and NYIGF.  You know, we always love the shows, meeting new people, seeing customers and introducing new product…BUT WE’RE EXHAUSTED!  The doorman of the hotel practically had to carry me out to the cab kicking and screaming just to show up the last day.

Through all of the cold, snow, rain, and uncomfortable hotel beds, we can see that it was worth it. The show was very successful.  Sales were strong considering our location and the reduced traffic.  (still across town from the Javits Center…in Chelsea at the Metropolitan Pavilion)  The show was planned for Super Bowl weekend?  What were they thinking?

Speaking of which…it was surreal to be in NYC during the last 59 secs of that game.  The shouting and honking went on until 3 AM!

Anyway - the COIR line continues to be HOT.  Customers love it.

Next stop is Chicago in March, where we’re launching our new dinner ware line called grēnware. Stay tuned.

Thanks for checking in!